Is Victory Motorcycles Still in Business? Unraveling the Truth Behind the Brand’s Future

AvatarByAlec Drayton General Business Queries

In the world of motorcycles, few brands evoke the same sense of nostalgia and admiration as Victory Motorcycles. Established in 1998 by Polaris Industries, this American motorcycle manufacturer quickly gained a reputation for its innovative designs and powerful performance. However, as the motorcycle industry evolved, so did the fate of Victory. For enthusiasts and riders alike, the question looms large: Is Victory Motorcycles still in business? This inquiry not only reflects a longing for the brand’s iconic models but also delves into the broader narrative of the motorcycle market’s shifting landscape.

To understand the current status of Victory Motorcycles, we must first explore its rise to prominence and the factors that led to its eventual decline. The brand carved out a niche by offering a unique blend of classic American styling and modern engineering, attracting a loyal following. However, as competition intensified and consumer preferences shifted, Polaris made the strategic decision to discontinue the brand in 2017, focusing instead on its more successful Indian Motorcycle line. This pivotal moment marked the end of an era for Victory, leaving many fans wondering about the legacy and future of the motorcycles they cherished.

While Victory Motorcycles may no longer produce new models, the impact of the brand endures in the hearts of its riders and collectors. The aftermarket for parts and accessories

Current Status of Victory Motorcycles

Victory Motorcycles, a brand that gained popularity for its distinctive style and engineering, was officially closed by Polaris Industries in January 2017. This decision marked the end of an era for the American motorcycle manufacturer that had been established in 1997. The closure was part of Polaris’ strategic shift to focus on its more successful brands, particularly Indian Motorcycles, which they had acquired in 2011.

The discontinuation of Victory Motorcycles has left many enthusiasts and owners wondering about the future of their bikes and the availability of parts and service.

Impact of Closure on Owners

With the cessation of production, existing Victory motorcycle owners face several challenges:

  • Parts Availability: As production has stopped, the availability of new parts has become limited. Owners may need to rely on aftermarket suppliers or salvage yards for necessary components.
  • Service and Maintenance: While some dealerships may continue to service Victory motorcycles, the number of qualified technicians may dwindle as fewer mechanics are trained to work on these bikes.
  • Resale Value: The resale market for Victory motorcycles has been affected, with potential buyers often wary of purchasing models from a discontinued brand.

Aftermarket Support

Despite the brand’s closure, aftermarket support for Victory motorcycles remains robust. Various companies have emerged to provide parts, accessories, and service options for owners. This includes:

  • Custom parts manufacturers
  • Specialized repair shops
  • Online forums and communities dedicated to Victory motorcycles

Comparison with Other Motorcycle Brands

To better understand the impact of Victory Motorcycles’ closure, it can be helpful to compare it with the status of other motorcycle brands. The following table illustrates the current state of some key players in the motorcycle industry:

Brand Status Focus Area
Victory Motorcycles Out of Business American Cruiser & Touring Bikes
Indian Motorcycles Active Classic American Cruiser Bikes
Harley-Davidson Active Classic & Modern American Motorcycles
Honda Active Diverse Range of Motorcycles
Kawasaki Active Sport, Cruiser, and Touring Bikes

The table highlights that while Victory Motorcycles has exited the market, brands like Indian and Harley-Davidson continue to thrive, offering a wide range of options for motorcycle enthusiasts.

Conclusion on Future Prospects

Although Victory Motorcycles is no longer in business, the legacy of the brand continues through its passionate community and the support that persists in the aftermarket. Enthusiasts can still find ways to enjoy their motorcycles while navigating the challenges presented by the brand’s closure.

Current Status of Victory Motorcycles

Victory Motorcycles, once a prominent brand in the motorcycle industry, was officially discontinued by Polaris Industries in January 2017. The decision came as a part of Polaris’s strategic shift to focus more on their other brands, primarily Indian Motorcycles.

Reasons for Closure

The closure of Victory Motorcycles was influenced by several factors:

  • Market Competition: The motorcycle market has become increasingly competitive, with numerous brands vying for consumer attention.
  • Focus on Indian Motorcycles: Polaris chose to concentrate resources on the Indian Motorcycle brand, which had shown more potential for growth.
  • Sales Performance: Victory’s sales figures did not meet expectations, leading to the decision to cease operations.

Post-Closure Availability of Victory Motorcycles

Although Victory Motorcycles is no longer in production, the motorcycles are still available in the used market. Buyers can find various models through:

  • Online Marketplaces: Websites such as eBay, Cycle Trader, and Craigslist often list used Victory bikes.
  • Motorcycle Dealerships: Some dealerships may still have unsold inventory or used models on their lots.
  • Motorcycle Clubs and Forums: Enthusiast groups often have listings or can provide leads on available motorcycles.

Support and Parts Availability

After the closure, Polaris committed to supporting existing Victory Motorcycle owners for a limited time. Key points include:

  • Parts Availability: Polaris has ensured that parts for Victory motorcycles would be available for a certain period post-closure. However, the availability of specific parts may decrease over time.
  • Service Support: While Victory service departments have closed, many Indian Motorcycle dealerships offer services for Victory motorcycles due to shared components and technology.

Models and Specifications

Victory motorcycles were well-regarded for their performance and design. Some notable models included:

Model Engine Type Displacement Horsepower
Victory Cross Country V-Twin Engine 1,731 cc 106 hp
Victory Gunner V-Twin Engine 1,731 cc 100 hp
Victory High-Ball V-Twin Engine 1,731 cc 100 hp
Victory Magnum V-Twin Engine 1,731 cc 106 hp

These models were known for their innovative designs, robust performance, and comfort, appealing to a wide range of motorcycle enthusiasts.

Community and Enthusiast Groups

Despite the closure, a strong community of Victory Motorcycle enthusiasts remains active. They engage in various activities such as:

  • Online Forums: Dedicated forums provide a platform for discussions, troubleshooting, and sharing experiences.
  • Social Media Groups: Many groups exist on platforms like Facebook, where owners share tips, pictures, and organize meetups.
  • Rallies and Events: Some motorcycle events still feature Victory motorcycles, allowing owners to showcase their bikes and connect with fellow enthusiasts.

Current Status of Victory Motorcycles in the Market

“As a motorcycle industry analyst, I can confirm that Victory Motorcycles ceased production in 2017. However, the brand still holds a significant place in the hearts of enthusiasts, and many riders continue to seek out parts and service for their existing models.”

“In my role as a motorcycle historian, it is clear that while Victory Motorcycles is no longer in business, its legacy lives on through the community of riders and collectors who cherish the unique engineering and design of these bikes.”

“As a business consultant specializing in the automotive sector, I can state that Victory Motorcycles’ closure was a strategic decision by Polaris Industries to focus on the Indian Motorcycle brand. This shift indicates a broader trend in the industry towards consolidation and brand specialization.”

Frequently Asked Questions (FAQs)

Is Victory Motorcycles still in business?
Victory Motorcycles ceased production in January 2017. The brand was officially discontinued by Polaris Industries, which also owns Indian Motorcycles.

What happened to Victory Motorcycles?
Polaris Industries announced the discontinuation of Victory Motorcycles as part of a strategic decision to focus on the Indian Motorcycle brand and enhance its market presence.

Are there still parts available for Victory Motorcycles?
While production has stopped, parts for Victory Motorcycles are still available through various aftermarket suppliers and some remaining authorized dealers. However, availability may vary.

Can I still buy a new Victory Motorcycle?
No, new Victory Motorcycles are no longer manufactured. However, used models can be found through private sales, dealerships, and online marketplaces.

What should I consider if I own a Victory Motorcycle?
Owners should consider the availability of parts and service options. Joining online forums or local motorcycle clubs can provide valuable resources and support for maintenance and repairs.

Are there any communities or resources for Victory Motorcycle enthusiasts?
Yes, there are several online forums, social media groups, and motorcycle clubs dedicated to Victory Motorcycle enthusiasts, providing a platform for sharing information, experiences, and resources.
Victory Motorcycles, a brand established by Polaris Industries in 1998, was known for its innovative designs and powerful performance. However, in January 2017, Polaris announced the discontinuation of the Victory brand, citing the need to focus on its Indian Motorcycle brand and the growing competitive landscape of the motorcycle industry. This decision marked the end of production for Victory motorcycles, with the last models being produced in 2017.

Despite the cessation of manufacturing, Victory Motorcycles continues to have a presence in the market through its existing customer base and the availability of parts and accessories. Polaris Industries has committed to supporting Victory owners by providing service and parts for the foreseeable future, ensuring that existing motorcycles remain operational and that owners can maintain their bikes.

In summary, while Victory Motorcycles is no longer in business as a manufacturer, the legacy of the brand continues through the support provided by Polaris and the community of Victory motorcycle enthusiasts. The decision to focus on Indian Motorcycles reflects the competitive dynamics of the industry, highlighting the challenges faced by brands in maintaining market relevance amidst evolving consumer preferences.

Author Profile

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Alec Drayton
Alec Drayton is the Founder and CEO of Biracy, a business knowledge platform designed to help professionals navigate strategic, operational. And financial challenges across all stages of growth. With more than 15 years of experience in business development, market strategy, and organizational management, Alec brings a grounded, global perspective to the world of business information.

In 2025, Alec launched his personal writing journey as an extension of that belief. Through Biracy, he began sharing not just what he’d learned. But how he’d learned it through hands-on experience, success and failure, collaboration, and continuous learning. His aim was simple: to create a space where people could access reliable. Experience-driven insights on the many facets of business from strategy and growth to management, operations, investment thinking, and beyond.