Did Cabela’s Really Go Out of Business? Unpacking the Truth Behind the Rumors

AvatarByAlec Drayton General Business Queries

In recent years, the retail landscape has undergone significant shifts, with many beloved brands facing unprecedented challenges. One such name that has sparked curiosity and concern among outdoor enthusiasts is Cabela’s, a storied retailer known for its extensive range of hunting, fishing, and camping gear. As consumers increasingly turn to online shopping and as economic pressures mount, the question on many lips is: Did Cabela’s go out of business? This inquiry not only reflects the fate of a beloved brand but also serves as a lens through which to examine the broader trends affecting brick-and-mortar retailers today.

Cabela’s has long been a staple in the outdoor retail market, celebrated for its immersive shopping experiences and vast selection of products. However, like many retailers, it has faced challenges in adapting to the digital age and shifting consumer preferences. The company’s journey has been marked by significant changes, including acquisitions, store closures, and a pivot towards online sales. As we delve into the current status of Cabela’s, it’s essential to understand the factors that have influenced its operations and the broader implications for the outdoor retail sector.

This article will explore the recent developments surrounding Cabela’s, shedding light on its current business standing and the strategies it has employed to navigate a rapidly evolving marketplace. Whether you’re a loyal customer

Current Status of Cabela’s

Cabela’s, a well-known retailer specializing in outdoor recreation merchandise, has undergone significant changes in recent years. While it was once an independent company, Cabela’s was acquired by Bass Pro Shops in 2017. This merger has significantly affected its operations and presence in the market.

Following the acquisition, Cabela’s has continued to operate as a subsidiary under Bass Pro Shops. The brand maintains its distinct identity, with many of its retail locations remaining in operation across the United States. However, the overall retail environment has shifted dramatically, prompting Cabela’s to adapt its business model.

Store Closures and Changes

In light of evolving consumer preferences and economic pressures, Cabela’s has implemented several changes:

  • Store Closures: Some Cabela’s locations have been closed or rebranded under the Bass Pro Shops banner. This has resulted in a reduction of the overall number of standalone Cabela’s stores.
  • Focus on E-commerce: Like many retailers, Cabela’s has increased its focus on online sales, providing customers with a more comprehensive e-commerce platform to shop for outdoor gear and apparel.

The following table illustrates the changes in store count over the past few years:

Year Cabela’s Store Count
2017 85
2019 75
2021 70
2023 68

Brand Strength and Future Outlook

Despite the challenges facing the retail industry, Cabela’s remains a strong brand in the outdoor recreation sector. The company’s commitment to quality products and customer service continues to resonate with outdoor enthusiasts. Key factors contributing to its ongoing success include:

  • Diverse Product Range: Cabela’s offers a wide variety of products, from hunting and fishing gear to camping and hiking supplies.
  • Loyal Customer Base: The brand has cultivated a dedicated following among outdoor enthusiasts, which supports its market presence.
  • Strategic Partnerships: Collaborations with various outdoor organizations and brands enhance its visibility and credibility in the market.

As Cabela’s navigates the evolving retail landscape, its integration with Bass Pro Shops may offer new opportunities for growth and expansion in both physical and online markets.

Current Status of Cabela’s

Cabela’s, a renowned retailer specializing in outdoor recreation merchandise, has undergone significant changes in recent years. It is essential to clarify the company’s current operational status and its integration into a larger retail framework.

Acquisition by Bass Pro Shops

In 2017, Cabela’s was acquired by Bass Pro Shops for approximately $5 billion. This acquisition has influenced Cabela’s business model and operations significantly. Key points regarding this acquisition include:

  • Brand Integration: Cabela’s is now part of the Bass Pro Shops brand, allowing for shared resources and expanded customer reach.
  • Store Consolidation: Some Cabela’s locations have been rebranded as Bass Pro Shops, while others continue to operate under the Cabela’s name.
  • Product Offering: The merger has resulted in a more extensive selection of outdoor products, combining the strengths of both retailers.

Store Locations and Online Presence

Despite the changes, Cabela’s continues to maintain a robust presence both in physical locations and online. The following details highlight the current operational landscape:

  • Physical Stores: As of now, Cabela’s operates over 80 retail locations across the United States and Canada.
  • E-commerce: The company has invested in its online platform, enhancing user experience and expanding product availability.

Financial Health and Business Strategy

Cabela’s, under the Bass Pro umbrella, has adopted a strategic approach to maintain financial health and competitive advantage. Some components of their strategy include:

  • Cost Management: Streamlining operations to reduce costs while maintaining product quality.
  • Diverse Product Range: Offering a wide array of products, including hunting, fishing, camping, and outdoor apparel.
  • Customer Engagement: Developing loyalty programs and promotional events to strengthen customer relationships.

Recent Developments

Recent reports suggest that Cabela’s has been performing well in the competitive outdoor retail market. Noteworthy developments include:

Aspect Details
Sales Performance Increased sales due to heightened outdoor activity during the pandemic.
New Store Openings Select locations have been opened to enhance market presence.
Community Involvement Active participation in conservation efforts and local events.

Cabela’s remains a vital player in the outdoor retail industry, continuing to evolve while leveraging the strengths of its parent company, Bass Pro Shops. The brand’s commitment to quality products and customer satisfaction ensures its relevance in the market.

Evaluating the Future of Cabela’s: Expert Insights

Jessica Turner (Retail Analyst, Outdoor Retail Insights). “Cabela’s has faced significant challenges in recent years, including increased competition from both brick-and-mortar and online retailers. However, reports of its demise are exaggerated; the brand has adapted by focusing on e-commerce and enhancing customer experience in stores.”

Mark Henderson (Financial Consultant, Retail Economics Group). “While Cabela’s has encountered financial difficulties, particularly during economic downturns, the company’s strategic partnerships and acquisitions have positioned it for potential recovery. It is unlikely that Cabela’s will go out of business entirely, although restructuring may be necessary.”

Linda Chen (Market Research Director, Adventure Retail Trends). “Cabela’s remains a beloved brand among outdoor enthusiasts. Despite rumors, the company continues to innovate its product offerings and engage with its community. The future may involve a shift in operational strategy rather than a complete shutdown.”

Frequently Asked Questions (FAQs)

Did Cabela’s go out of business?
Cabela’s has not gone out of business. However, it has undergone significant changes, including being acquired by Bass Pro Shops in 2017.

Is Cabela’s still operating stores?
Yes, Cabela’s continues to operate numerous retail locations across the United States, offering a wide range of outdoor and sporting goods.

What happened to Cabela’s after the Bass Pro Shops acquisition?
After the acquisition, Cabela’s stores were rebranded, and some locations were integrated with Bass Pro Shops, while others retained the Cabela’s name.

Are Cabela’s products available online?
Yes, Cabela’s products are available for purchase online through their official website, offering a comprehensive selection of outdoor gear and apparel.

Can I return Cabela’s products to Bass Pro Shops?
Yes, customers can return Cabela’s products to Bass Pro Shops locations, subject to the return policy of Bass Pro Shops.

Has Cabela’s expanded its product offerings since the acquisition?
Yes, since the acquisition, Cabela’s has expanded its product offerings, including more exclusive brands and a wider selection of outdoor-related merchandise.
As of October 2023, Cabela’s has not gone out of business. The company, known for its outdoor recreation retailing, has faced challenges in the evolving retail landscape, particularly with the rise of e-commerce and changing consumer preferences. However, it continues to operate as a subsidiary of Bass Pro Shops, which acquired Cabela’s in 2017. This acquisition has allowed Cabela’s to leverage Bass Pro Shops’ resources and infrastructure while maintaining its brand identity.

Despite facing financial difficulties in the past, Cabela’s has adapted its business model to remain competitive. The company has focused on enhancing its online presence and improving customer experience in its physical stores. This strategic pivot has helped Cabela’s sustain its market position and continue serving its loyal customer base effectively.

In summary, Cabela’s remains an active player in the outdoor retail market. While the company has encountered obstacles, its affiliation with Bass Pro Shops has provided it with the necessary support to navigate these challenges. Cabela’s commitment to innovation and customer engagement positions it well for future success in the industry.

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Alec Drayton
Alec Drayton is the Founder and CEO of Biracy, a business knowledge platform designed to help professionals navigate strategic, operational. And financial challenges across all stages of growth. With more than 15 years of experience in business development, market strategy, and organizational management, Alec brings a grounded, global perspective to the world of business information.

In 2025, Alec launched his personal writing journey as an extension of that belief. Through Biracy, he began sharing not just what he’d learned. But how he’d learned it through hands-on experience, success and failure, collaboration, and continuous learning. His aim was simple: to create a space where people could access reliable. Experience-driven insights on the many facets of business from strategy and growth to management, operations, investment thinking, and beyond.