How Should You Greet Business Partners in Peru?

In the vibrant tapestry of Peru’s culture, business etiquette plays a crucial role in establishing connections and fostering successful partnerships. As globalization continues to bridge gaps between nations, understanding the nuances of greeting customs in different countries becomes essential for anyone looking to navigate the Peruvian business landscape. Whether you’re a seasoned entrepreneur or a newcomer to international trade, mastering the art of the greeting can set the tone for fruitful interactions and long-lasting relationships.

In Peru, greetings are more than just a polite formality; they are a reflection of the country’s rich traditions and values. The way you introduce yourself and acknowledge others can significantly impact the dynamics of your business dealings. From the warmth of a handshake to the importance of eye contact, every gesture carries meaning. Moreover, understanding the appropriate level of formality and the role of personal connections in Peruvian culture can enhance your communication and help you build trust with your counterparts.

As you prepare to engage with Peruvian business professionals, it’s vital to recognize the subtleties that distinguish their greeting practices. Factors such as regional differences, social hierarchies, and the context of your meeting can all influence how you should approach your initial interactions. By delving into the specifics of how to greet in Peru, you will equip yourself with the knowledge necessary to navigate this dynamic environment

Understanding Business Etiquette in Peru

When engaging in business in Peru, understanding local customs and etiquette is crucial for establishing rapport and building successful relationships. Greetings play a significant role in this cultural context.

Common Greetings

In a Peruvian business environment, greetings are warm and often include physical gestures. Here are some common forms of greeting:

Handshake: A firm handshake is standard upon meeting someone for the first time. It is essential to maintain eye contact during the handshake to convey sincerity.
Kiss on the cheek: In less formal settings or when you are familiar with your counterparts, it is common to greet with a light kiss on the right cheek. This is typically reserved for acquaintances or friends rather than formal business contacts.
Use of Titles: Address individuals using their professional titles (e.g., Señor, Señora, Doctor) followed by their last name. This shows respect for their position and status.

Appropriate Timing for Greetings

Punctuality is valued in business settings, but it is also essential to understand that social interactions may take precedence. Arriving on time for a meeting is appreciated, but be prepared for the possibility of a delayed start as greetings and small talk may take longer than anticipated.

Greeting	Context
Handshake	First meeting or formal setting
Kiss on the cheek	Familiarity or informal gatherings
Using Titles	Formal s

Non-Verbal Communication

Non-verbal cues are significant in Peruvian culture. Pay attention to body language, facial expressions, and gestures. Maintaining a comfortable level of personal space is important, as standing too close may be perceived as intrusive.

Eye Contact: Maintaining eye contact during conversations signifies interest and respect.
Posture: A straight posture conveys confidence, while slouching may be interpreted as disinterest.

Small Talk and Cultural Topics

Engaging in small talk can help break the ice. Topics such as local cuisine, culture, and current events are often appreciated. However, be cautious about discussing politics or personal matters until a closer relationship is established.

Local Cuisine: Discussing popular dishes like ceviche can be a great way to connect.
Cultural Events: Mentioning local festivals or events reflects an interest in the culture.

Understanding these nuances in greetings and interactions will enhance your business relationships in Peru and create a favorable impression.

Understanding Peruvian Business Culture

In Peru, business culture is heavily influenced by traditional customs and social norms. Understanding these nuances is crucial for effective communication and relationship building. Key aspects include:

Personal Relationships: Building trust and rapport is essential. Peruvian businesspeople prefer to establish a personal connection before discussing business matters.
Respect for Hierarchy: Hierarchical structures are common in Peruvian companies. Addressing individuals by their titles and surnames shows respect.

Common Greetings in Business Settings

When greeting in a business context, it’s important to be aware of local customs:

Handshake: A firm handshake is the most common greeting in formal business settings. Make eye contact while shaking hands to convey confidence and sincerity.
Kissing on the Cheek: In more informal settings or when you have established a rapport, a light kiss on the right cheek is customary among acquaintances.
Greetings: Use phrases such as:
“Buenos días” (Good morning) until noon.
“Buenas tardes” (Good afternoon) from noon until 6 PM.
“Buenas noches” (Good evening) after 6 PM.

Body Language and Non-Verbal Communication

Non-verbal cues play an important role in Peruvian business interactions. Consider the following:

Personal Space: Stand about an arm’s length away when speaking to someone. Too much distance may suggest disinterest, while too little may invade personal space.
Gestures: Use open hand gestures to emphasize points, but avoid excessive gestures, which may be perceived as aggressive.
Eye Contact: Maintain eye contact to show engagement, but avoid staring, which can be seen as confrontational.

Business Etiquette Tips

Adhering to certain etiquette can enhance your professional relationships in Peru:

Punctuality: Arriving on time is appreciated, though some flexibility exists. However, it’s best to arrive punctually for formal meetings.
Dress Code: Business attire is generally formal. Men should wear suits, while women should opt for professional dresses or suits.
Business Cards: Present your business card with both hands, and ensure it includes your title and company information.

Building Relationships Through Communication

Effective communication is crucial in building lasting business relationships:

Small Talk: Engage in light conversation about non-business topics, such as family or local culture, before delving into business matters.
Follow-up: After meetings, send a follow-up email thanking your contacts for their time and reiterating key points discussed. This reinforces your commitment to the relationship.

Conclusion of Initial Greetings

In summary, greeting in Peru involves a blend of formal and informal practices, with a strong emphasis on personal relationships and respect for hierarchy. By understanding and adhering to these cultural norms, you can effectively navigate the Peruvian business landscape.

Business Etiquette for Greetings in Peru

Maria Gonzalez (Cultural Consultant, Global Business Insights). “In Peru, greetings are an essential part of business etiquette. A firm handshake accompanied by direct eye contact is customary. It is also polite to greet everyone in the room, starting with the highest-ranking individual.”

Diego Ramirez (International Business Advisor, Latin America Trade Association). “When greeting Peruvian business partners, it is important to use titles and last names until invited to use first names. This shows respect and acknowledges their professional status.”

Lucia Torres (Cross-Cultural Communication Expert, InterCultural Dynamics). “In addition to verbal greetings, non-verbal cues play a significant role in Peru. A warm smile and a slight nod can enhance the initial interaction, fostering a more positive atmosphere for business discussions.”

Frequently Asked Questions (FAQs)

How should I greet someone in a business setting in Peru?
In a business setting in Peru, it is customary to greet with a firm handshake while maintaining eye contact. This conveys professionalism and respect.

Is it appropriate to use titles when greeting in Peru?
Yes, using titles such as “Señor,” “Señora,” or professional titles like “Doctor” is important in Peru. It reflects respect for the individual’s status and position.

What is the common greeting phrase used in Peru?
The common greeting phrase is “Hola” for informal situations, while “Buenos días” (Good morning), “Buenas tardes” (Good afternoon), and “Buenas noches” (Good evening) are used in formal contexts.

Are there any cultural nuances to consider when greeting in Peru?
Yes, personal space is valued, and greetings may include a light touch on the arm or shoulder. It is also polite to inquire about the person’s well-being or family.

Should I use first names when greeting someone in Peru?
It is advisable to wait until invited to use first names. Initially, use formal titles and surnames until a more familiar relationship is established.

How do I conclude a business meeting with a greeting in Peru?
Conclude with a firm handshake and a phrase such as “Mucho gusto” (Nice to meet you) or “Gracias” (Thank you), followed by a polite farewell like “Hasta luego” (See you later).
In Peru, business greetings are an essential aspect of establishing rapport and demonstrating respect in professional interactions. The common practice involves a firm handshake accompanied by direct eye contact and a warm smile. It is customary to greet everyone present, starting with the most senior person in the group. This approach not only reflects politeness but also acknowledges the hierarchical nature of Peruvian business culture.

Additionally, it is important to note that personal relationships play a significant role in Peruvian business etiquette. Engaging in small talk before diving into business discussions is encouraged, as it helps to build trust and foster a more congenial atmosphere. Topics such as family, culture, and local customs are often appreciated and can serve as effective conversation starters.

When addressing colleagues or clients, using formal titles and surnames is advisable until invited to use first names. This demonstrates professionalism and respect for the individual’s status. Furthermore, understanding the importance of non-verbal communication in Peru can enhance interactions; maintaining good eye contact and a positive demeanor can significantly impact the overall impression you leave.

mastering the art of greeting in Peruvian business settings involves a combination of proper etiquette, respect for hierarchy, and the cultivation of personal relationships. By adhering to these practices

Author Profile

Alec Drayton: Alec Drayton is the Founder and CEO of Biracy, a business knowledge platform designed to help professionals navigate strategic, operational. And financial challenges across all stages of growth. With more than 15 years of experience in business development, market strategy, and organizational management, Alec brings a grounded, global perspective to the world of business information.

In 2025, Alec launched his personal writing journey as an extension of that belief. Through Biracy, he began sharing not just what he’d learned. But how he’d learned it through hands-on experience, success and failure, collaboration, and continuous learning. His aim was simple: to create a space where people could access reliable. Experience-driven insights on the many facets of business from strategy and growth to management, operations, investment thinking, and beyond.